I completely agree with Don. This is not a special right for big schools. A very limited amount of shows have video licenses. And those licenses are extremely specific and do not allow an organization to post on YouTube.
Almost all contracts have language that is supposed to be in programs or read aloud regarding no videotaping. Parents do not have special rights to videotape their children and if a licensing agent was in attendance and saw a school allowing it, they can cancel the performances.
In fact contracts usually stipulate how much of a video you can use for advertising purposes. It is a short snippet.
Unfortunately, most licensing companies lack the ability to follow-up on every claim. It is up to educators to teach what is right and what is wrong.
My kids often complain that "but everyone else does it". That does not make it right and it cheats companies and authors.
Now- in the professional world, some companies are allowed video rights. But they have a very different contract and pay for those rights.
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Christina Myatt
Director of Theatre
Pleasant Valley High School
IA
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Original Message:
Sent: 11-21-2022 09:45
From: Don Zolidis
Subject: Video of Musical Performance
I'd wager that precisely zero of the schools that have posted on YouTube have any contract allowing them to do. 100% of those videos are posted in violation of their licensing agreements.
If I search for my name on Youtube I come up with thousands of hits. If I search for my play titles, I get even more. Taken together, these videos have been viewed several million times. I receive no compensation for this.
There was a time, during the pandemic, when play publishing companies gave schools the ability to pay to have their video-taped performances up on a streaming service for a set period of time - that was fairly quickly abandoned - although some schools still pay to stream shows (that's a whole `nother issue, but why pay to stream a show when you can just upload it to Youtube and send people links?)
Personally, I'm of a mixed mind about it. I think social media is just part of our landscape, and part of the way kids are experiencing shows these days - I don't mind anyone putting up a video of them doing a scene or a monologue, or sharing a video with friends. In a way, it's great advertising for the play. But when a school's video gets tens of thousands of views, or when they put it online instead of buying a video license or streaming license, then it's taking money out of the playwright's pocket.
At the very least, if you are planning on putting a video on Youtube, you should buy a video archival license from the publisher. I would feel much better about all those videos if I knew I was being compensated in some small way for it. (And almost all of the schools have purchased performance rights, but those give you rights for a certain number of performances on a certain date, not YouTube perpetually.)
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Don Zolidis
Original Message:
Sent: 11-18-2022 15:22
From: Michael S
Subject: Video of Musical Performance
I observe that Youtube is full of high school productions from just about any musical, and I am most curious how they are able to post these. Does MTI offer behind the scenes licensing that smaller schools don't have access to? The licenses, even when available are very explicit about not allowing posting in any way electronically. And, many MTI musicals don't even come with the ability to purchase a video license to record for posterity. I feel kids should be able to have a way to see what they've accomplished, especially from non-performing arts schools where no one will pursue theater. Their performance will be a once in a lifetime kind of thing.
Mainly just venting here, but it feels as if I'm missing something that other schools are in on.
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Michael
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