I've done both (and still do). I love doing two-weekend runs: Fri, Sat , Fri, Sat matinee. When we do one, we been doing Thur, Fri, Sat afternoon. (In your question, you say its the same number of shows – are you doing Thurs, Fri, Sat, Sun when you do one weekend?)
I like two weekends mostly because it gives us three weekend evening performances. Thursdays can be tough – typically smaller audience, kids tired on Friday at school. Thurs just doesn't feel as fancy – still a school night in our minds instead of a weekend out at the show. And if you are doing four shows on a weekend, that is pretty exhausting.
Another reason two weekends is preferable is the buzz you can get from the first weekend to fuel ticket sales for the second. Assuming the show is great – which, let's be honest, all of ours are, right?! – we definitely feel that bump in sales. Kids who didn't bother getting tickets hopefully hear good things from their friends and we can maybe get them to come.
I also like it because it gives the kids a little more time to bask in the pleasure of performing the show. One weekend is gone so quickly after months of rehearsal, and this just gives them the chance to enjoy it for a little bit longer.
We also sometimes use the Wed DR between weekends to do a free show for a worthy organization. We were able to do Annie last year for a room full of Kenyan orphans. Such a lovely and humbling privilege for us, and for most of them the first time they had ever seen anything like this. When I was in high school, we'd use this mid-run dress rehearsal as a free performance for senior citizens/retirement-nursing homes.
------------------------------
Steven Slaughter
English/Theatre
Rosslyn Academy
Nairobi, Kenya
"Be joyful, though you have considered all the facts." - W Berry
------------------------------
Original Message:
Sent: 05-14-2018 17:16
From: Jessica Harms
Subject: Benefits of a Two-Weekend Run? Have you ever tried a 2 weekend run?
What the benefits and arguments for a two-weekend run? If you do a two-weekend run, what do you think your program or students gain from having two weekends? Is there anyone out there that thinks two-weekends is not a great idea? Why?
Looking to build a proposal for why we should have a two-weekend run for our play, and appreciate anything that you can give to bolster this!
------------------------------
Jessica Harms
Theatre Director
Acton MA
------------------------------