We don't sell business ads, but we do sell "booster" ads to parents. The content is usually a congratulations to their child in the production and to the entire cast and crew. Some parents get very creative and use lines from the production in their ads, or special quotations, but they submit copy only. There are no graphics or photos, which keeps costs down in terms of layout and printing. It also allows us to maintain a more uniform look to the program since our typesetter does the layout for everything, including all the ads.
Prices are:
Inside Front/Back Cover: $100
Full Page: $80
Half Page: $50
We used to do a $10 listing or "shout-out" of greetings, with all of them listed on a single page, but those became less and less popular and we did away with them a few years ago.
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Susan Speidel
Chairman of the Studio & Performing Arts Department
Morristown-Beard School
NJ
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Original Message:
Sent: 02-06-2017 08:00
From: Erik Hart
Subject: Playbill Ads
You've got tons of good suggestions here, but I think it is best to keep the options minimal if this first time around. I think 3 sizes is best and perhaps offer one sponsorship if you can find someone. The 3rd size you should consider doing is a business card ad, whether that's what you call it or whether you call it by size. Business cards are fast and easy for the company buying the ad because they don't have to create the artwork and nor do you.
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Erik Hart
Michigan
Warren Con. School of Perf. Arts
ehart@wcskids.net
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Original Message:
Sent: 02-02-2017 14:25
From: Tanisha Smith
Subject: Playbill Ads
For our spring musical I'd like to allow local businesses to purchase advertisement space in the Playbill. However, I'm not sure what I should charge for this? I'd like to include ½ page ads and full page ads. Any suggestions for a fair price range? Thanks!
Tanisha Smith
San Antonio Christian School
Middle and High School Choir and Drama
Middle School Praise Team Director