Lots of similar experiences to those who've already posted here... but a few other ideas to share:
Our musicals always sell more also, but are done in the spring - so our goal is to have enough at the end of a school year to cover our costs for the next year. When sales are lower, we cut back on expenses - but we are the ones making those budgetary decisions. (We get $2K from the district to help with royalties, which doesn't cover much - we end up having to pay quite a bit out of our fund each year. It was $9K for Grease 3 years ago, $5K for Mermaid/Mary Poppins - but with our fall play royalties, there's only a bit of that $2K left by springtime.)
Our Thursday night shows for fall plays were not selling - so we reduced the number of shows from 3, to 2 - only performing on Friday and Saturday evenings.
For the spring musical - we actually do 5 performances, but over 2 weekends. We just wrapped Mary Poppins - we did shows at 7:30 pm on 3/2, 3/3, 3/9 and 3/10. On 3/3, we also had a Saturday matinee at 2 pm. As we tracked ticket sales, we covered our spring show budget before we even opened - so all of the income after that point was "gravy." We got a lot of word of mouth publicity as people came to see it the first weekend - we had A LOT more folks attend the 2nd weekend. We do a cast party after the last show (renting out the local YMCA with the gym space for ultimate frisbee, pool, board games, karaoke - until 1:59 am - when daylight savings hits at 2AM!)
We perform at a short school assembly preview, but it's the school day that coincides with opening night. A lot of the HS population already has plans for the weekend at that point, or are scheduled to work, etc. We found that many of them came to the 2nd weekend, since we couldn't directly promote the show to them until it would have almost been too late. That has helped our student sales.
Spring sports tryouts began on 3/5 - and we build in a few nights off between performance weekends to allow the kids some time to rest, or tryout for track/lacrosse. Our traditional timeline in the past for one weekend would have been to have the shows at the end of sports week - which would have prevented some kids from participating - we wouldn't have allowed them to miss tech week, and coaches wouldn't let them miss tryouts. But we've been able to forge a relationship with athletics to share the kids since we already have a performance weekend under our belts, it's just a matter of keeping it fresh, etc.
Our auditorium is rented out each weekend to a church who uses it as their worship space - and takes over the classrooms nearby for Sunday school classes. We have had to really stake a claim to our space because of lights being moved, curtains being ripped, coffee spills on our aisles/carpets, etc... the district has finally agreed this year to have them use the cafeteria as their alternate workship location while we're in production (Oct 1-Nov 30 for fall play, December is out because of music dept holiday concerts, Jan-mid March for spring musical.) I'm wondering if they'll be moving back in until spring concerts in May or not? Time will tell!
Good luck with whatever you decide - it is so nice to have this community to know that we're not alone in our struggles, and can seek out advice so easily!
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Melissa Mintzer
Willow Street PA
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Original Message:
Sent: 03-14-2018 07:26
From: Robert Ellis
Subject: Advice on straight shows
Hi Ken!
1) It's not just you. Musicals are a bigger draw that straight shows. It may be because musicals tend to have larger casts with ensembles, so that draws in more friends and family members. It may just be that people perfer musicals.
2) We do as much marketing as we can for our shows: posters up early around the community, road signs in front of the school and at major intersections, cast and crew memebers wearing show t-shirts on the same day as a way to advertise, students doing in-character school announcements during show weeks, press release to the local papers, social media pages (facebook, instagram) for the show, behind the scenes videos of the rehearsal process that teachers can play for thier classes... we don't always do all of these for every show, but we try to do as many as possible.
3) I have the opposite of your problem. I have an abundance of interest in the shows, so I do a lot of evenings of student directed one-acts to try to get as many kids involved as possible. Last year I did 12 Angry Jurors, and there was a bit of a backlash. I had 60 kids audition for 13 parts...
4) For straight shows, I have 2 performances; Thursday and Friday nights. Because of the smaller crowds for straight shows, and the costs of paying the ticket takers, custodians, security, and building use fees for Saturday eats into our profits. As it is, I'm lucky if I break even on a straight show.
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Robert Ellis
Theater I-IV Honors
Performing Arts Department Lead
Cosby High School
Midlothian, VA
Original Message:
Sent: 03-13-2018 20:26
From: Kenneth Robinson
Subject: Advice on straight shows
Hello,
Last week we just finished our spring show, which is always a straight show as our musical is in the fall, and, like must of us do, I am evaluating and asking myself questions about what I could have done better or differently. as I already look to next season. As I do this, some questions come to mind that I would like the forum to respond to. To give a little background, I am the Drama Club sponsor at a small rural school with an enrollment of around 400, and my program is strictly extracurricular and I alone am the drama department. although the band/choir teacher does co-direct the musical with me. I usually get more females than males to audition, but lately it has been difficult to even get enough of either gender to cast a straight show of even 10-15 roles. I have had to do some recruiting and have even had middle schoolers and elementary students in my shows which is in some ways good because I hope I am building interest for when they reach high school. The community and administration are generally conservative. We just produced Winnie-the -Pooh as our spring show, and our fall musical was The Sound of Music which was well received. Here are my questions:
1. Is it typical in your schools that the musicals attract larger audition turnouts and larger audiences than straight shows?
2. If this is true (which I suspect it is as it seems to be the nature of theatre), what are some activities or ways that you build interest and attract an audience for your straight shows?
3. What are some of your most successful straight shows that would work in a small, conservative school where more females than males usually audition?
4. How many performances do you schedule for your straight shows? For years, I did two nights, Thursday and Friday, because that's what was done before i came, but lately I have been doing three
nights: Thursday, Friday, and Saturday since the musicals do generally well with three nights. When we did Grease about five years ago, we considered a Sunday matinee, but not enough cast
members could or would commit to a Sunday afternoon performance, so we have approached the idea since for either a musical or straight show.. But really my question as to do with attendance.
Thursday is generally a low turn out because i is a school night, I suppose. I added Saturday night to the straight shows because I felt the kids deserved three performances for all their hard work. So I
guess I am asking are two nights or three nights better under our circumstances? Over three nights this time, I had a total of approximately 135 in the audience.
I just want to make sure I am giving my Drama Club members the best experience possible, and sometimes I feel maybe I am feeling somewhat burnt out as this is my 32nd year. I still love doing the shows, but I feel like I should be doing more. Any advice or ideas to think about would be appreciated.
Thank you,
Ken Robinson
Kenneth Robinson
English 11/Speech Teacher
Drama Club Sponsor
English Department Chairperson
Wapahani High School
10401 E. Co. Rd. 167S
Selma, Indiana 47383