To avoid tension between other departments (or even other schools), I do the same thing our athletic program does and give free seats to all faculty/staff members (yes, even from other schools in our district). The benefit is that they always bring their families, buy concessions, and help spread the word about our program - the best advertising there is.
In addition, all members of my drama club get to attend for free. So, any members that aren't in the show can come and support their friends. Even kids in the show can give their club membership card to a friend or family member so they can come for free. The benefit here is that I get a huge surge in sign-ups at the beginning of the school year which helps establish my budget.
I also allow all kids under 5 to attend for free. Our rural community appreciates that we do what we can to help families.
That sounds like a lot of freebies, and it is. But the trade-off is that I get full houses (we seat around 350), a lot of money up front, and tons of support from our faculty and surrounding community.
We do lose money, or just break even, on our smaller cast shows (one act festivals and holiday plays), but between the spring musical and our improv comedy shows (where there is no overhead), we have been lucky to end every year in profit (knock wood).
I charge:
$3 for our improv comedy shows
$5 for plays and special events (talent show, scholarship pageant, etc.)
$10-$12 for the musicals ($10-presale, $12-at the door)
Finally, if you already do the following, you're a genius. If not: SELL ADS IN SOME FORM OF PLAYBILL/PROGRAM!! Even a simple "Love from Grandma" can bring in $20. Do that for 20 or 30 kids, and presto!, you've just covered your costume budget.
Break a leg!
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Josh Ruben
Fine Arts Head
Chattanooga TN
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Original Message:
Sent: 10-04-2014 19:07
From: Alan Strait
Subject: Ticket prices
I usually charge $5 dollar for my plays and $8 or $10 for the musical.
A lot of what you charge is determined by
1. What you have charged in the past
2. What your area's economic situation is
3. What your audience has come to expect in show quality
4. Do your ticket sales drive what you can do? (How reliant are you on them?)
I do not charge teachers +1 person for shows. If they bring more than one guest then I charge. My seating is more than enough for the size of the audiences we have, I would rather have people in the seats than an empty auditorium and the students like to see the teachers there to support them. At the same time, our budget is largely determined for ticket sales, so I have to keep that in mind.
In the Las Vegas area we have a wide range of economic situations for schools, I can't charge what some do but at the same time I've found that our prices are reasonable for most of our students.
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Alan Strait
Teacher
CCSD
Henderson NV
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Original Message:
Sent: 10-04-2014 13:08
From: Desiree Hill
Subject: Ticket prices
Hello. I am a second year drama teacher. I would like to know how much other schools charge for a play and a musical. Specifically, do you charge faculty and staff? If so, what is the price compared to the other tickets?
Thanks,
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Desiree Hill
Theatre Teacher
Montclair High School
Montclair CA
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