When walking through your school hallways, I can guarantee you see more students looking down at a 4x2 electronic rectangle than what is in front of them. Amidst all the colorful welcome back banners and club posters, students are still fixated on how Billy asked Susie to homecoming or what new song Beyonce is working on. This may cause some frustration, because during the social media frenzy your show posters/drama club information isn’t getting as much attention as it should.
Don’t freak, just tweet!
Marketing through social media is plain and simple. With the click of a button your troupe’s season can be shared for the whole state to see! You could even contact your state thespian board and have them make a post about your schools upcoming show, so your whole state is aware of your opening weekend.
The beginning of the school year is the perfect opportunity for your troupe (if you have not already) to establish your social media footprint. For example, my troupe’s “Millard West Drama Club” Facebook page has 130 people seeing our club meetings, fundraising opportunities, and show information each week.
One troupe that I love to keep up with on all forms of social media is the Spanish Spring Thespians, troupe 6737 from Northern Nevada. With over 100 followers on Instagram, 200+ likes on Facebook, and a growing Twitter audience the Spanish Spring Thespians are well connected within their community. A unique thing about them is along with posting rehearsal pictures, club meetings, and bonding times they highlight individual troupe members. It is so cool to see their appreciation for one another, and has me interested in joining their Drama Llama family!
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Another social media platform we began using this year is Remind 101. Remind 101 is a texting service that we set up for our drama club. Students (and parents) texted a code to our Remind number and whenever we send out information such as “drama club today in the auditorium” it goes straight to their phones.
One small step for technology, one giant step for thespian publicity.