Knowing what to charge is a big headache these days. My various theatre groups have given away some virtual performances since this pandemic started. We did a freebie of a 1-man show about Nat Turner through the Virginia Stage Company, but we knew that the audience would include some possible future patrons of the show, so it was kind of a quid pro quo. We did the same with Zeiders' American Dream Theatre in Virginia Beach for their Proteus Festival with an original one-man show from our playwriting development group, Dreamwrights--Zeiders usually pays when they use original work--and they charge a reasonable amount.
However, I've learned that you have to be careful not to charge too little. People tend to place a value on something by what they pay for it. So I wouldn't want to overprice either. Part of it is assessing your community and where they are economically right now. The idea of a minimum and pay what you can is a great idea to me. We did that years ago for performances of new plays that were in the development stage but fairly well along. Some people gave a couple of dollars, but one person left 100 dollars, just to support us. It's a good idea to stress in your marketing that the ticket prices are going to support the talents and education of the children of their community-or the value that theatre experiences add to the lives of families and students.
The only time I don't charge these days is when I'm hosting a performance for a student play for the purpose of developing it. I do charge when I'm hosting a student play for the purpose of marketing it.
I know I don't have the same issues as many of you, but I hope that some of my thinking about charging for tickets or not might be of help.
Good luck to all of you in this difficult time.
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Jean Klein
Playwriting Teacher in MFA program, Wilkes University]
Virginia BeachVA
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Original Message:
Sent: 10-28-2020 12:11
From: Erika Trahan
Subject: Online ticket cost...
Hi everyone,
Just wanted to get an idea about what people are charging for online productions..
We lost quite a bit in the spring, so we are planning to write our own "something" for the fall.
We will need to use an online platform such as Booktix or any you may recommend..
We are a very rural community and charge $10 for our musicals.
I thought that may be a bit much for a student written production, but I also want to make sure we make a little after paying for use of a online site.
Also, how do you handle the "family" aspect. We are no longer selling individual tickets essentially it is a single download... does that make sense? Any recommendations welcomed...
Just trying to get some ideas!
Thanks
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Erika Trahan
Kaplan LA
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